In a recent interview with Bloomberg Business, Ja Rule, the renowned rapper behind hits like “Put It On Me,” discussed his intention to explore the sale of his highly profitable catalog. However, Ja Rule’s proposed deal differs from conventional artist agreements, as he aims to secure a reversion deal that would ultimately benefit his family.
Ja Rule expressed his realization of the immense value his catalog holds, prompting his consideration for a sale. While discussing his plans, he mentioned his intention to part with approximately half of his catalog, with the remaining portion reverting back to his family. This unique reversion deal highlights Ja Rule’s foresight and desire to secure his family’s financial future.
Valuing his catalog poses a challenge for Ja Rule, as he believes the worth of music declines as artists fade from the limelight. Nonetheless, he anticipates a surge in value for artists’ streams and discographies due to the increasing shares of revenue allocated to them. This positive trend has caught the attention of various companies, prompting them to recognize the untapped potential within the music industry.
With an impressive track record including eight Billboard Hot 100 Top 10 hits and multiple chart-topping albums, Ja Rule stands as a seasoned artist within the hip-hop genre. Billboard reports his notable hits such as “Always On Time,” “Mesmerize,” and “Livin It Up,” among others. His success adds credibility to his decision to sell his catalog, aligning him with other influential hip-hop artists who have made lucrative deals recently, including Metro Boomin, Dr. Dre, Iggy Azalea, Future, Mannie Fresh, Zaytoven, and Chuck D.
Ja Rule’s fusion of hip-hop and R&B has had a profound influence on contemporary music, notably impacting artists like Drake. Recognizing his contribution to the industry, Ja Rule acknowledges the lasting legacy of his musical style and its continued resonance in today’s music landscape.