Usher’s electrifying Super Bowl halftime performance in Las Vegas stole the spotlight, captivating over 30 million households and drawing an estimated audience of around 100 million viewers across the United States.
This staggering viewership, as reported by TV intelligence firm Samba TV, surpassed both Dr. Dre and Rihanna’s previous performances.
The R&B sensation’s show witnessed a 5 percent increase in viewership compared to Rihanna’s much-talked-about performance from the previous year, where she unveiled her baby bump.
The Super Bowl itself made history as the most-watched event ever, with a whopping 123.4 million viewers tuning in. Broadcasted on CBS, Nickelodeon, and Paramount Plus, the game’s viewership figures mark the second-largest audience for a TV broadcast, falling just behind the historic moon landing of 1969.
Contributing to the surge in viewership, Taylor Swift’s presence at NFL games, attributed to her relationship with Kansas City Chiefs tight end Travis Kelce, has attracted a diverse audience to the sport.
Swift’s frequent attendance at games has been noted as a factor in broadening the NFL’s appeal.
Throughout the playoffs, viewing figures remained robust, with an average of 38.5 million viewers per game, indicating sustained interest and engagement among audiences nationwide.