Soulja Boy, known for his breakthrough hit “Crank That (Soulja Boy)” during the file-sharing and MySpace era, recently discussed how he would navigate the current music landscape if the track were released in 2023.
During an interview with Kids Take Over, the “Turn My Swag On” rapper was posed with the question of how he would market his iconic track if it were to debut today. Without hesitation, he expressed that leveraging TikTok would be a key strategy in the contemporary music scene.
In retrospect, Soulja Boy believes that “Crank That,” which achieved double platinum status and secured a spot in the top 10 charts in 2007, would experience even greater success if released today. He emphasized that the song originally emerged before the era of widespread streaming, existing primarily on iTunes and as ringtones.
Reflecting on the technological landscape of the time, Soulja Boy remarked, “The numbers and achievements I attained back then are legendary and amazing compared to today’s standards, given the technology available at that time.”
Envisioning the impact of platforms like TikTok on the song’s virality, he exclaimed, “Imagine if I had TikTok! What the heck? Can you picture the number of people engaging in the ‘Crank That’ dance?” The rapper’s enthusiasm underscores the potential for even greater success in the modern digital age.