Rapper and Three 6 Mafia hitmaker Juicy J has expressed his concerns about the current state of the rap music industry. Taking to Instagram on Sunday, October 8th, he addressed what he perceives as a significant “40 percent decline” in hip-hop’s fortunes in 2023. In a candid message, Juicy J called on his fellow artists, producers, composers, and songwriters to come together and brainstorm solutions to rejuvenate the genre.
Juicy J began his message by acknowledging the harsh reality facing rap music. He stated, “I know a lot of people don’t want to hear this but I’m being real. Rap music is down 40 percent this year. I’ma say it again. Rap music is down 40 percent. Check the charts, check the math. I don’t make the rules. I do not make the rules. It’s down 40 percent. What are we as rappers, producers, composers, etc, gonna do about this shit? ‘Cause it’s down 40 percent this year. Check the charts! Do your research. This is a fact”.
The rapper emphasized the need for collective action within the industry, saying, “What are we as rappers, producers, composers, and creators going to do about this situation? Because it’s down 40 percent this year. Check the charts! Do your research. This is a fact.”
Juicy J’s call to action was clear: “Let’s have a conversation! What are we gonna do? As rappers, producers, composers, songwriters, engineers – what are we gon’ do, man? Rap is down 40 percent, man. We gotta figure some sh** out. We gotta sit down and talk. Let’s have a meeting. Let’s meet up somewhere… Let’s talk about this sh**, how we can turn this sh** around.”
He highlighted the financial impact of this decline on artists and the broader industry, saying, “Because this is how we eat… Rappers – we make money off rap, shows, publishing. Aight? This is how we make money. This is how we eat. This is how we take care of our families. It’s down f**king 40 percent, n***a. Real sh**. But I’m willing, and I hope you willing to figure out something to keep this muthaf***in’ money train running.”