Super Bowl LVII was packed with exciting events, from the actual game to the halftime show and all the stylish footwear on display. One of the highlights was witnessing rap icon Jay-Z bonding with his daughter Blue Ivy on the field.
The online community was particularly captivated by the clips of Jay-Z taking photos of Blue Ivy prior to the game. It’s no surprise that fans of the celebrity duo were eager to find out what sneakers they were sporting during their time in Phoenix, Arizona.
Beyoncé has a partnership with Adidas, Jay-Z has maintained a strong relationship with Puma, and Blue Ivy seems to have a fondness for traditional Air Jordan sneakers.
Unfortunately, Beyoncé was not present at the game. Jay-Z was sporting the Puma Ralph Sampson Lo sneakers in the “White Peacoat” colorway. These retro basketball shoes were first released in March 2015 and can still be found in some sizes on sneaker resale websites.
Jay-Z opted for understated sneakers, while Blue Ivy made a bold statement with her footwear. She was rocking the Air Jordan 1 High in the “Lost & Found” colorway. These shoes hit the market in November 2022 and were priced at $180 for adult sizes.
Jay-Z and Blue Ivy impressed with their shoe choices, and Beyoncé’s recent partnership with Adidas was equally noteworthy. We eagerly anticipate the next major sports event to see what footwear America’s celebrity dynasty will choose.