R&B artist Chris Brown has secured another top 10 debut on the Billboard 200 with his latest album, ’11:11.’ While this accomplishment adds to Brown’s impressive streak of 12 top 10 solo efforts on the chart since his debut in 2005, it also signifies a commercial downturn for the artist.
According to Luminate, ’11:11′ entered the charts at No. 9, garnering just over 45,000 equivalent album units. This performance marks the lowest sales week in Brown’s career, contrasting with his previous low of 68,000 units achieved by ‘Heartbreak on a Full Moon’ in 2017. In contrast, Brown’s highest sales week remains the 295,000 copies sold during the opening window of his 2007 album ‘Exclusive.’
Released a day earlier than scheduled on November 10, ’11:11′ stands as Chris Brown’s 11th studio album. The album features collaborations with notable artists such as Future, Fridayy, Davido, Byron Messia, and Lojay. Despite encountering clearance issues that led to the last-minute exclusion of Justin Bieber from the project’s “Double Negative” track, the album showcases Brown’s continued commitment to musical innovation.
Although ’11:11′ faced a relatively lackluster commercial performance, it has earned a nomination at the 2024 Grammy Awards. The single “Summer Too Hot” from the album is nominated for Best R&B Performance, highlighting the enduring artistic merit of Chris Brown’s work.