Young Thug’s highly anticipated album, “Business Is Business,” has garnered considerable attention in 2023. However, amidst the ongoing YSL RICO trial and associated public drama, the album’s sales projections have taken a hit. Previously, it was projected to sell approximately 110k copies in its first week, positioning it as the second-largest debut for a rap album this year, just behind Lil Durk’s impressive 125k debut. Unfortunately, the updated sales projection has now revised the album’s expected sales down to a modest 87k copies.
This decline in sales is noteworthy for Young Thug, particularly as it brings him closer to fellow YSL rapper Gunna. Gunna’s recent album, “A Gift & a Curse,” debuted at #3 on the Billboard 200, with sales of 85k copies in its first week. Given the comparisons drawn between the two albums, stemming from Gunna’s reported involvement in the YSL plea deal, some perceived Gunna’s numbers as underwhelming, marking his lowest debut to date. Now, Young Thug appears to be following a similar trajectory with his latest release.
However, there is still potential for Young Thug to shift the narrative surrounding the album’s sales decline. One promising avenue is the presence of a hit song on the album. “Oh U Went,” featuring Drake, holds great promise in this regard. In fact, recent social media posts showcased Drake filming a music video for the song in Memphis.
Initially, Business Is Business was expected to challenge for the coveted #1 spot on the Billboard 200. Nevertheless, country singer Morgan Wallen continues to dominate the chart with his album “One Thing At A Time,” and based on the updated sales projection, he is expected to maintain his reign for another week. Notably, no rapper has managed to debut at #1 on the chart in 2023, largely due to Wallen’s enduring success.