Hip-hop icon Snoop Dogg has teamed up with Happi Co. to present a delightful summer treat – his very own line of ice cream, now available in 3,500 Walmart stores since July 24, with a nationwide release this month. The new product, named after Snoop’s NFT character, boasts seven tantalizing flavors, such as Bonus Track Brownie, Cocoa Cream Cookie Dream, and Iced Out Orange Cream, all retailing for just $5 at Walmart.
In a recent news release, Snoop Dogg expressed his passion for ice cream, stating, “Ice cream is more than just a snack to me; it’s a way to chill, relax, and get happy. That’s exactly what I want Dr. Bombay Ice Cream to do – bring a smile to your face and ease your mind. I’ve poured my heart and soul into perfecting these first seven flavors, and I can’t wait for my fans and the world to experience what I’ve created.
Fans will also notice my sidekick Dr. Bombay is the name, face, and persona of the brand. That’s because he’s like a son to me, and you always want your kids to be more successful than you are. That’s my goal in building a lifestyle brand – starting with ice cream.”
The new flavors, including Rollin’ In the Dough, S’more Vibes, Syrupy Waffle Sundaze, and Tropical Sherbet Swizzle, promise an exciting and refreshing taste adventure for ice cream enthusiasts.
Happi Co. CEO, Sam Rockwell, emphasized the importance of authenticity in the development of products and partnerships. He stated, “As a company, we’re always looking to develop products and partner with personalities and brands that embody authenticity,” said Happi Co. CEO Sam Rockwell. “When Snoop approached us with the idea of starting a new company with a focus on frozen treats, it became obvious that we share core values, which is a key ingredient for a strong partnership. As a fast and nimble CPG company, we have been working side by side with Snoop to create Dr. Bombay Ice Cream as true partners, using our experience in the frozen space to execute his vision. Snoop and Happi Co. share core values and brand vision, and the products we’re creating fit perfectly within our expertise – it’s a recipe for success.”
With a combination of Snoop Dogg’s star power and Happi Co.’s commitment to authenticity, Dr. Bombay Ice Cream is poised to become a sensational hit among ice cream enthusiasts everywhere. Don’t miss the chance to grab your favorite flavor and experience the joy that Snoop Dogg has poured into each scoop.
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