Two NBA legends, Shaquille O’Neal and Allen Iverson, are making a triumphant return to the Reebok family. The iconic athletes have taken on significant roles with the athletic brand, with Shaq becoming President of Basketball and Iverson assuming the Vice President position.
Reebok’s CEO, Todd Krinsky, recently unveiled these exciting developments, marking a thrilling reunion for both the athletes and the brand. Notably, this marks Shaq’s return to Reebok exactly three decades after his initial signing in 1992.
Krinsky expressed his enthusiasm for the collaboration, recognizing the substantial impact both athletes have had on Reebok and the broader basketball culture. “As an athlete, he [Shaq] made an incredible imprint on not only our brand but the entire sport and culture of basketball,” Krinsky said, highlighting the profound influence these basketball legends have had.
The partnership is far from symbolic; Shaq even boasts an official Reebok employee ID, signifying the depth of his involvement. His primary focus will revolve around forging alliances with fellow athletes and sports organizations, strengthening Reebok’s presence in the basketball world.
Iverson, who originally joined Reebok in 1996, will serve as the Vice President of Basketball, sharing many responsibilities with Shaq. In addition to contributing to Reebok’s athletic initiatives, Iverson will spearhead community-based projects and athletic activations, further cementing his legacy as an influential figure both on and off the court.
Reebok is particularly delighted to welcome Iverson back, recognizing him as one of the most influential players in basketball history. His continued impact on future generations is a testament to his lasting legacy.
Both Shaq and Iverson are thrilled about this new chapter in their careers and their reunion with Reebok. Shaq, in particular, is determined to identify exceptional talent, regardless of gender, to elevate Reebok to new heights. His longstanding friendship with Iverson only adds to their enthusiasm. “We’ve been friends forever,” Shaq revealed to Complex. “He’s a great dude, he’s a great friend, and he was happy—and he’ll be next to me.”