It can be pretty tough creating a lot of really cool content that you think is top-notch, only to find out that the internet’s search engines could care less because you didn’t consider the importance of SEO (Search Engine Optimization). So if you feel overwhelmed or want to give up, relax, take some notes, or simply bookmark this page. Everything is going to be okay.
First, let’s start with the basics. What is SEO, and what the heck does that mean? SEO (Search Engine Optimization) is the process of continuously improving your site’s organic rankings on search engines such as Google, Yahoo, Youtube, Amazon, Bing….etc.
Optimizing your website with powerful SEO can help give your website the boost it needs to rank higher on search engines. For example, ranking #1 in Google can drive tons of organic traffic to your website.
SEO in a nutshell:
- Make sure your website is fully functioning
- Create high-quality content
- Ensure that your site loads fast
- Build great backlinks from other sites
- Make sure that your site is responsive and easy to navigate
- Make sure search engines can find, crawl, and index your content
Keyword search is super important, but you’ve got to know how to utilize the correct searched keyword. If people aren’t searching for the keywords that you target, they’ll never find your website. There are plenty of keyword searches out there.
On-page SEO is optimizing your content on your page to rank higher on search engines, by using keywords in the content that you are writing about. That way, Google can deliver relevant results that may not contain the exact keyword that someone is searching for.
Off-page SEO Backlink building is the process of acquiring backlinks from other websites to your website. This can help your site gain more exposure to search engines ultimately gaining you more high-quality organic traffic.
If you’re new to website content creating, then this may seem totally confusing, and we understand. Don’t worry, just practice what we’ve covered. Get these basic steps down and you’re on your way to becoming an SEO guru!