Atlanta artist Lil Baby has made a significant contribution to his community through a partnership with esteemed entrepreneur Michael Rubin for Fanatics Global Volunteer Day.
In the latter part of June, Lil Baby played a crucial role in the nationwide distribution of merchandise worth $20 million as part of the charity’s initiatives.
To commemorate the resounding success of the event, the talented rapper collaborated with VaynerMedia to release an exceptional single and accompanying music video titled “Merch Madness.” In this captivating visual production, Lil Baby briefly highlights his philanthropic endeavors.
The video commences with Lil Baby surprising students at Harlem’s Frederick Douglass Academy on their final day of school.
Reflecting on his active involvement, Lil Baby (born Dominique Armani Jones) raps: “Real trench baby, business with Fanatics/ This like 20 million on a giveaway/ Twenty buses, 20 cities, stadium to stadium/ See they idols givin’ back to them, makin’ people go crazy/ I get paid when I appear/ To do this, I volunteer.”