Kim Kardashian’s SKIMS is making headlines once again as it unveils a groundbreaking partnership with the National Basketball Association (NBA). This collaboration promises to redefine the world of sportswear, and it’s set to leave a lasting mark on both the NBA and the fashion industry.
This exciting announcement, made on a Monday, confirms that SKIMS will now serve as the official underwear brand for the NBA. But it doesn’t stop there; this partnership extends its reach to the Women’s National Basketball Association (WNBA) and USA Basketball, marking a pivotal moment in sports and fashion history.
This venture is not a short-term fling but a long-term commitment as both SKIMS and the NBA have signed a multi-year deal. For Kim Kardashian, this is a significant triumph as it catapults SKIMS into an entirely new realm of visibility and influence.
Kim Kardashian expressed her pride in this remarkable partnership, stating, “I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture. Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
NBA Commissioner Adam Silver shares Kim’s enthusiasm, stating, “SKIMS has quickly become one of our most culturally influential brands. We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings, and premium products through our partnership.”
While the specifics of their collaboration are yet to be fully unveiled, it’s evident that SKIMS will be making appearances in creative and innovative ways at various league events.
NBA fans can anticipate the presence of SKIMS at the All-Star Game, in-season tournaments, and, quite possibly, the playoffs. The partnership promises to bring fresh and exciting experiences to fans of both the NBA and SKIMS.