Justin Bieber sells his entire music catalog and makes Future’s catalog sales look like Scottie Pippen’s lousy deal.
Bieber has decided to jump on the sell your music catalog bandwagon. Other famous artists are starting to make selling their music catalog the new thing to do. Rapper Future reportedly sold his music catalog for $60 million. But Bieber has reportedly sold his for $200 million to Hipgnosis, according to Billboard.
This is the largest music catalog sale of his generation. Hipgnosis founder and CEO Merk Merecuriadis said, “One of a handful of defining artists of the streaming era that has revitalized the entire music industry, taking a loyal and worldwide audience with him on a journey from teen phenomenon to a culturally important artist.”
“This acquisition ranks among the biggest deals ever made for an artist under the age of 70. Such is the power of this incredible catalog… Scooter Braun has helped him build a magnificent catalog, and it’s a pleasure to welcome Justin and his incredible songs and recordings to the Hipgnosis family.”
Bieber’s manager said, “When Justin made the decision to make a catalog deal, we quickly found the best partner to preserve and grow this amazing legacy was Merck and Hipgnosis. For over a decade now, Justin Bieber has entertained us and moved us with some of the biggest songs in the world. I’m so proud of him and all those involved over the years in helping amass this incredible body of work. Justin is truly a once-in-a-generation artist, and that is reflected and acknowledged by the magnitude of this deal. For 15 years, I have been grateful to witness this journey, and today, I am happy for all those involved. Justin’s greatness is just beginning.”