Ice Cube, the West Coast rapper and founder of the BIG3 basketball league, is determined to shed light on the obstacles preventing its growth. Taking to Twitter on June 25, he candidly addressed the resistance he has encountered in expanding his wildly successful sports venture.
Cube attributes this resistance to his exclusion from the exclusive circle of “gatekeepers,” which has hindered his progress in the sports world. Since the release of his “Contract With Black America” and the establishment of BIG3 in 2017, the NBA and major television networks have shown opposition, causing setbacks.
To tackle this situation head-on, Ice Cube plans to embark on a podcast tour titled “Challenge the Gatekeepers” to expose those who are actively impeding his momentum.
“I’ma go talk to everybody,” the former N.W.A. rapper said. “Everybody. And get a chance to get my message out to the people. Be able to let people hear from me. And, you might agree, you might not. But, the important thing is, for me to go on these platforms and say what I feel about what I think.”
He added, “Some people may get pissed off. ‘Cause I’m going to talk to everybody. I’m not playing. It’s gone be a crazy summer. It’s gone be fun.” Despite calling out the detractors of BIG3, Ice Cube has garnered unwavering support for the NBA-veteran-centered league, with 50 Cent being among the notable supporters who recently commended Cube on his latest BIG3 achievement.
As the sixth season of the 3-on-3 league approaches this summer, BIG3 has gained recognition as the first Black-owned major sports league in the United States, thanks to Ice Cube’s visionary leadership.
“Ice Cube has done some great shit over the years creating a path artist from our culture can follow,” expressed 50 Cent in an Instagram post earlier this month.
Fans flooded the comment section of the G-Unit mogul, concurring that Ice Cube deserves more recognition for his achievements across various forms of entertainment.
“Greatest of all time should include beyond rap. Ice Cube is debatably on the Mount Rushmore,” wrote one individual, while another exclaimed, “Absolutely, he should be celebrated more!”
In May, Ice Cube boldly claimed that the BIG3 attracts more television viewers than two major sports leagues in the United States.