Snoop Dogg recently caught everyone off guard with his announcement about giving up smoke. Contrary to expectations, the iconic rapper wasn’t referring to his well-known association with marijuana but, in fact, was talking about literal smoke – the kind that comes from fire.
The big reveal turned out to be a cleverly crafted advertisement for a limited edition collaboration with Solo Stove, a leading brand in smokeless fire pits.
In a video shared on his Instagram page on Monday (November 20), Tha Doggfather declared, “Announcement: I’m giving up smoke.” He humorously acknowledged the collective thought, saying, “I know what you’re thinking – ‘Snoop, smoking’s kind of your whole thing.’ But I’m done with it. Done with the coughing and my clothes smelling all sticky-icky. I’m going smokeless.”
The caption accompanying the ad read, “I’m done with smoke. I’m going smokeless with @solostove.”
This unexpected twist showcases Snoop Dogg’s marketing moves. By teaming up with Solo Stove, Snoop is not just making a personal change but also endorsing a product that resonates with his desire for a smoke-free environment.