Elon Musk says his Burnt Hair fragrance reached $1 million in just a few hours. Musk is no stranger to new and out-of-the-box ideas when it comes to his branding abilities.
‘Burnt Hair’ is described as “the essence of repugnant desire.” The price for one of Musk’s bottles is $100.
According to Musk, he said he sold 10,000 bottles in a few hours.
He tweeted a picture of the bottle and captioned it, The finest fragrance on earth,” which is scheduled to start shipping in 2023.