Diddy’s financial woes are about to deepen as his popular Sean John eyewear line is being removed from a major retail chain amid ongoing legal challenges.
America’s Best Contacts & Eyeglasses has confirmed they are discontinuing sales of Sean John frames, according to exclusive information obtained by TMZ.
This decision was communicated to stores on Tuesday, instructing them to take down all Sean John frames from their displays and replace them with alternative frames from their inventory.
The directive includes halting sales and awaiting further instructions regarding the unsold merchandise.
Insiders familiar with the matter revealed that the removal process started online last month and extended to physical stores earlier this week.
While America’s Best Contacts & Eyeglasses has not disclosed the exact reason behind this move, it appears to be linked to the negative public response following a disturbing video showing Diddy allegedly assaulting Cassie in a hotel hallway.
