In a surprising move that showcases his newfound generosity, Diddy has relinquished the lucrative Bad Boy publishing rights to their rightful owners… the artists themselves.
This development marks a significant shift in the music industry’s dynamics, as Diddy has granted Ma$e, The LOX, and the estate of The Notorious B.I.G., along with the songwriters of some of their most iconic hits, control over their own music. Additionally, Faith Evans and 112 have reportedly had their publishing rights returned as well.
TMZ reports that Diddy was offered a staggering “nine figures” for this extensive catalog but made the conscious choice to return the publishing rights to the artists. This decision aligns with Diddy’s vision to revolutionize the industry and empower artists, ushering in a new era of creative control and financial independence. As part of his enduring legacy, Diddy aims to enrich others within his community.
While Diddy’s current artist-centric approach garners praise, it’s worth noting that this wasn’t always the case. In January 2020, Ma$e publicly criticized his former boss’s business practices. Ma$e claimed that Diddy initially offered him a mere $20,000 for his publishing rights when he joined Bad Boy and subsequently rejected his $2 million offer to repurchase his catalog.
This controversy erupted following Diddy’s passionate speech at Clive Davis’ pre-Grammy gala, where he criticized the Recording Academy for its perceived lack of support for Black Hip Hop and R&B artists. Ma$e responded on Instagram, urging Diddy to be the change he wished to see within the industry.
Diddy’s decision to return publishing rights to these artists reflects a growing trend of empowering musicians and challenging traditional industry norms. This shift not only impacts the artists involved but also sets a precedent for a more equitable and artist-friendly music landscape.