Diddy seems to be gearing up for another rebrand as he has wiped all posts from his Instagram account, leaving it completely blank.
The 54-year-old music mogul has been keeping a low profile amidst numerous allegations of sexual assault and abuse that have surfaced over recent months.
Earlier this week, Diddy took the significant step of clearing his entire Instagram page. Despite the purge, he maintains his 19.9 million followers, with only his profile picture and username remaining unchanged.
One notable deletion was his widely discussed apology to his former partner Cassie, following a recent incident where he was filmed assaulting her.