In celebration of Hip Hop’s 50th anniversary, the estate of The Notorious B.I.G. has joined forces with Budweiser to reintroduce the legendary magazine Word Up!, into the spotlight.
Originally in circulation from 1987 to 2012, Word Up! held an esteemed status as a prominent teen magazine with a strong focus on Hip Hop culture. Its impact was so profound that it earned a special mention from Biggie in his 1994 hit “Juicy,” where he nostalgically rapped: “It was all a dream; I used to read ‘Word Up!’ magazine.”
In a moment of synchronicity, the late rapper’s estate and the famous beer company, which announced their partnership in 2021, disclosed their plans on August 9th to collaborate on an exclusive limited edition revival of the cherished publication.
In a move that aligns with the themes of Biggie’s “Ready to Die” track, the forthcoming issue will encapsulate “numerous stories of determination and resilience embodied by Biggie himself, as well as his enduring legacy that serves as an ongoing wellspring of inspiration for modern Hip Hop artists,” as outlined in an official press statement.
The release will include an opening tribute by Biggie’s mother, Ms. Voletta Wallace, along with contributions from industry veterans such as Gerrie Summers, the founding Editor-in-Chief of Word Up!. Moreover, the issue will encompass handwritten lyrics, seldom-seen photographs, personal mementos, and untold narratives about The Notorious B.I.G., all of which illuminate his lasting influence.
Scheduled for launch on September 13, coinciding with the 29th anniversary of “Ready to Die,” this collectible magazine will be available in a limited run of 5,000 copies, obtainable at designated locations in major cities including Atlanta, Los Angeles, New York City, Philadelphia, Detroit, and Chicago.
Enthusiasts will also have the opportunity to access a digital version of the magazine, ensuring a wider audience can engage with the remarkable content.