Beyoncé has proven once again that her star power is unmatched, helping the NFL set new streaming records with her electrifying Christmas Day halftime performance.
The Baltimore Ravens-Houston Texans game, which featured Beyoncé’s show-stopping set, became a historic moment for the league.
According to CNBC, the Christmas Day matchups, including the Kansas City Chiefs-Pittsburgh Steelers game, are now officially the most-streamed NFL games in U.S. history.
Both games were available on Netflix as part of a groundbreaking three-year partnership between the streaming giant and the NFL to deliver exclusive holiday matchups.
In total, an astounding 65 million viewers across the United States tuned in to watch the games. The Ravens-Texans game drew an average of 24.3 million viewers, while the Chiefs-Steelers matchup was close behind with 24.1 million.
However, the real highlight came during Beyoncé’s halftime performance, where over 27 million viewers tuned in live to witness her country-inspired Cowboy Carter album showcase.
Beyoncé’s influence not only elevated the NFL’s holiday games but also demonstrated the power of combining music and sports on a global stage.
With this record-breaking start, the NFL and Netflix partnership has set a high bar for future Christmas Day broadcasts.
This historic moment reaffirms Beyoncé’s position as a cultural icon capable of redefining entertainment standards across industries.
