In a groundbreaking move, the iconic rap trio known as the Beastie Boys, comprising Mike D, Ad-Rock, and the late MCA, are set to be commemorated with a dedicated square in the heart of New York City. The Beastie Boys made waves in 1986 with their seminal album, “Licensed To Ill,” released under Def Jam Recordings.
This record was an electrifying mix of party anthems, booming beats, and, admittedly, some elements that have been scrutinized for misogyny over the years. Nonetheless, this Rick Rubin-produced masterpiece struck gold (and eventually platinum), solidifying their position as one of the most influential groups in hip-hop history.
Fast forward over three decades, and the Beastie Boys have left an indelible mark on the music industry, boasting an impressive discography of seven albums and a legacy that continues to inspire artists worldwide.
On the upcoming Saturday, September 9th, the intersection of Ludlow and Rivington Streets in Manhattan’s vibrant Lower East Side will undergo a transformation into “Beastie Boys Square.”
Good people of New York & beyond!— Beastie Boys (@beastieboys) September 6, 2023
Beastie Boys Square Unveiling Celebration!
Saturday September 9th
Corner of Ludlow & Rivington Streets
Lower East Side NYC 12P-2P pic.twitter.com/utmjEkMAEL
This historic location once housed “Paul’s Boutique,” the very place that lent its name to the Beastie Boys’ 1989 sophomore album. The store even gained notoriety by being featured on the album’s gatefold cover, further cementing its place in pop culture history. The official ceremony is scheduled to take place from 12 p.m. to 2 p.m. Eastern Time and promises an array of memorable moments.
Attendees can look forward to a guest DJ set by the talented Jon Bless HiFi System, adding to the celebratory atmosphere. The icing on the cake is the confirmed presence of both Mike D and Ad-Rock, who will grace the event with their esteemed company.
It’s a fitting tribute to a legendary group that forever altered the hip-hop landscape, and Beastie Boys Square will undoubtedly become a cherished landmark for music enthusiasts and New Yorkers alike.