Snoop Dogg has taken his brand global by launching his first-ever coffee shop in Amsterdam, marking a significant milestone in his career as an entrepreneur.
The grand opening was celebrated with a video shared on Instagram on Thursday, August 15, through Snoop’s official account and the page of his brand, S.W.E.D., which stands for “Smoke Weed Every Day.”
Although Snoop himself didn’t appear in the video, his son and business partner, Cordell Broadus, proudly announced the new venture as “the first Snoop Dogg coffee shop in the Netherlands,” hinting at the possibility of more locations to come.
The S.W.E.D. Coffee Shop offers a wide selection of premium cannabis products and showcases memorabilia from Snoop Dogg’s illustrious West Coast career. Visitors can also enjoy iconic quotes from his music, such as the famous line, “It ain’t no fun if the homies can’t have none.”
This new establishment not only solidifies Snoop Dogg’s influence in the cannabis industry but also brings a piece of his legacy to one of the world’s most iconic cannabis destinations.