Latto emphasizes the significant strides women have made in the rap scene, acknowledging the hard work required by female artists. In an exclusive interview with XXL, Latto delves into the current prominence of female rap, asserting that women are at the forefront, shaping the narrative of hip-hop.
“The state of where female rap is right now, it’s so front and center,” Latto notes. “It’s crazy that it hasn’t been done before. It’s super-necessary. Super-urgent. Women are running rap right now. Everything about hip-hop is centered around women, in my opinion. We what the people wanna see. So, it’s damn near necessary, urgent.”
While Latto claims her position as a frontrunner for female rap in Atlanta, she acknowledges the ongoing effort needed to attain her aspiration of becoming the city’s “First Lady” of rap. “Generations after this will know who Latto is and will respect Latto as First Lady of Atlanta,” she declared. “Right now, I think I got in the bag. But I’m never content with the moment. I’m always a what’s-gon’-to-happen-in-the- long-run type of person.”
Beyond her role as a rapper, Latto envisions herself as a key player in the industry, expressing aspirations to establish her record label. “I think I have a good eye and ear for new talent because I built my career from the ground up,” she said. “Music is how I got my foot in the door, but I think I am way bigger than music.”
For Latto, claiming the title of the “First Lady of Atlanta” goes beyond musical achievements; community support is paramount. “Atlanta backs me because of my contributions to the city,” she affirms. Latto’s journey, from high school pep rallies to sharing stages with icons like 2 Chainz, Gucci Mane, T.I., Jeezy, Young Thug, and 21 Savage, is etched in the city’s memory. “I’ve grown, paid my dues, and actively engage in charity events,” she adds. “The genuine support from the city motivates me.”
