In a move that sent shockwaves through the cryptocurrency world, Melania Trump announced the launch of her meme coin, $MELANIA, just days before her husband Donald Trump’s inauguration. The announcement sparked a frenzy in the market, causing the President-elect’s own cryptocurrency, $TRUMP, to suffer a temporary but dramatic drop.
On Sunday night, Melania took to X (formerly Twitter) to share the news with her followers. “The Official Melania Meme is live! You can buy $MELANIA now,” she wrote, creating instant buzz and a surge of interest.
As of early Monday, $MELANIA was trading at approximately $12.03 with a market capitalization of $1.9 billion, according to CoinMarketCap. The launch of the token quickly impacted the broader market, with analysts at The Kobeissi Letter reporting that $TRUMP saw a temporary crash of up to 40% in value shortly after the announcement.
The official website for $MELANIA describes the coin as “digital collectibles intended to express support for and engage with the values embodied by the symbol MELANIA and the associated artwork.” The site makes it clear that the coin is not intended to be an investment opportunity or a security.
Meanwhile, Donald Trump’s $TRUMP coin made a remarkable recovery on Monday, soaring back to a market value of nearly $12 billion. After initially experiencing volatility, $TRUMP surged to $58.56 per token, ranking as the 18th largest cryptocurrency on CoinMarketCap.
Within 24 hours, the coin recorded a staggering $52.5 billion in trading volume, setting the stage for the President-elect’s inauguration with a renewed wave of investor enthusiasm.
The dramatic interplay between $MELANIA and $TRUMP highlights the power of celebrity-backed cryptocurrencies and the growing influence of meme coins in shaping digital markets. As the world watches the Trumps step into the White House, their dual ventures in the crypto space are already making history—and waves.
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