LeBron James just added another groundbreaking milestone to his legendary career… this time, not on the court, but in the toy world.
In a historic move, Mattel has unveiled a brand-new Ken doll inspired by the NBA superstar, making James the first-ever male professional athlete to be honored in this iconic way. This collectible isn’t just a toy… it’s a tribute to LeBron’s cultural influence, fashion sense, and status as a global role model.
“LeBron redefines what it means to be an icon,” said Krista Berger, Mattel’s Senior Vice President of Barbie. “This new Ken doll is a celebration of his impact both on and off the court. He’s a beacon for the next generation and a powerful example of greatness.”
The LeBron-inspired doll showcases the Lakers legend in his signature pre-game style, fully embracing his fashion-forward image. Standing slightly taller than the standard Ken doll, this special edition nods to LeBron’s real-life stature… he towers at 6 feet 9 inches.
From dominating basketball courts to now leading toy shelves, LeBron James continues to break barriers and set new standards across every arena he enters.
