Deion Sanders Secures Sunglasses Partnership After Coach’s Comments

Deion Sanders has recently entered into an exciting collaboration in the world of eyewear. This development comes on the heels of some remarks made by Colorado State coach Jay Norvell, who had some strong words for the University of Colorado football coach regarding his choice of headgear and sunglasses during media interviews.

In response to this, Jay Norvell quipped, “When I talk to grown-ups, I take my hat and my glasses off. That’s what my mother taught me.”

Shortly thereafter, Blenders Eyewear unveiled a new line of sunglasses called “Coach Prime,” inspired by none other than Deion Sanders himself.

Chase Fisher, the CEO and Founder of Blenders Eyewear, expressed his admiration for Coach Prime, stating, “Coach Prime is an icon with a multi-generational influence,” said Chase Fisher, CEO and Founder of Blenders Eyewear.

This week, CSU coach Jay Norvell said that he "takes his glasses and hat off" when talking to adults.

Deion Sanders has his own line of sunglasses with Blenders — and has now given a pair to every Colorado football player.

"They don't realize they just helped me with business.” pic.twitter.com/GwxJXAzwEX

— Front Office Sports (@FOS) September 15, 2023

“From player to now a powerhouse coach, he’s become a true game-changer with a bold and unshakable style. At Blenders, we resonate with Coach Prime, someone who not only excels in the world of sports but also understands the power of style as a means of self-expression. Together, we’re about to unleash a blend that will redefine what it means to make a statement on and off the field. Get ready for a collaboration that’s as electrifying as Coach Prime’s legendary presence.”

Deion Sanders chimed in, emphasizing, “I’m not new to this, I’m TRUE 2 THIS! And the Blenders Eyewear family and myself certainly see eye 2 eye on our commitment to QUALITY and STYLE.”

Following Blenders’ announcement, Deion Sanders showed his appreciation by gifting a pair of these new sunglasses to each of his Colorado players. He also took to Instagram to share his thoughts, saying, “They don’t realize, not only are we gonna kick their butts because it’s personal, but it’s going to be business and also pleasure,” Sanders said in a video posted to his Instagram. “They don’t realize, they just helped me with business.”

This exciting collaboration between Deion Sanders and Blenders Eyewear is set to make waves, bringing together style and sportsmanship in a unique way. It’s clear that Coach Prime’s influence extends beyond the football field, and his partnership with Blenders Eyewear promises to redefine the game of eyewear.