Charlamagne Tha God recently shared his perspective on Nicki Minaj’s rollout strategy for Pink Friday 2, expressing dissatisfaction with its execution. In a discussion on The Breakfast Club, Charlamagne emphasized his disappointment in the album’s limited promotional campaign, asserting that a bigger rollout was essential for an artist of Nicki Minaj’s stature.
He questioned why the album, which features standout tracks, did not receive the attention it deserved with a proper single release and a prominent music video.
During the conversation, Charlamagne went on to criticize Nicki’s label for lacking a comprehensive plan for the album’s release, particularly evident when she had to reschedule due to the release of ColleGrove 2.
Despite Pink Friday 2 having two singles before its official release, both were launched well in advance of any formal announcement or revelation of the album’s release date. Charlamagne echoed these concerns, highlighting that the album boasts notable collaborations with artists like J. Cole, Drake, and Future, yet these tracks garnered more controversy than promotion before the album’s release.
Even with the anticipation generated by the AI fan collaboration “Gag City,” Charlamagne’s observation about the album’s subdued release stands valid.
